Latest Update 24/11/2011
SchwingDing – We used to go straight
During our initiation phase we got several challenges from our coaching team. One of them was to make as much money as possible out of 10 CHF within two hours. We thought about a huge amount of different strategies and ideas – gambling and craftsmanship among them. In the end we used our contacts with another stratup called SchwingDing (www.schwingding.com). They agreed to pay us 150 CHF if we promote their innovative bikes – so we did. We demonstrated the SchwingDing in St. Gallen for two hours straight. We had a lot of fun talking with random people about that new thing – the Schwingding, we’ve been able to grow our network with the press in St.Gallen, we learned how to get feedback on a product, we’ve seen the importance of having a passion for your idea at first hand and last but not least we made money while doing something fun.
We learned the Design Thinking toolkit over the last couple of weeks in workshops and lectures at Stanford University and University of St. Gallen. Having said that, we couldn’t wait to start using these tools and building our first prototype.
Needfinding – Prototype – Testing – Feedback
This is how our main process looks like in our daily business. The DTS team startet to build our first prototype after a needfinding session in the city of St. Gallen. We transferred the thought of ubiquitous information access through the web to stuff we need in our daily lives. We built a prototype, tested, redefined… back and forth, ending up with the Need Box. The Need Box is basically a machine selling every day stuff like bike lights, umberellas or gloves & caps during wintertime. It has been our final prototype in this area. This was a good example to improve our approach with a simple idea. We keep moving forward with finding needs in other areas, building as much prototypes as possible and gaining experience on the way to our final prototype next year. If you have any kind of questions, feedback or own ideas you want to share with us, feel free to contact us via email@example.com.
On 24 November, we got a chance to introduce our startup to c-crowd investors in Zurich (http://www.c-crowd.com). Among other presenters David Bachmann from suitart(http://www.suitart.com) impressed the crowd with their success story. We were glad to be part of the event and would like to thank all the interesting & interested people we’ve met.